Executive coaching can be appropriate in many but by no means all professional
situations. Some typical examples are:

• A newly promoted manager is encountering some difficulties in the new role
• An already identified talented individual is being prepared for a senior role and needs to gain insight and understanding to facilitate this
• Relationship issues are affecting performance
• An organisation seeks to align managerial behaviour around a set of core values, and some management need coaching to adapt
• Executives needing to lead major change programmes will often benefit from a coach to accompany them through the difficult stages of launching and building momentum
• Acknowledged technical experts find themselves with responsibilities for people or even business management for the first time
• Organisational and/or national cultural differences need to be understood and overcome to ensure effectiveness

In all cases, goals will be agreed as well as a review period and timeframe.